Wampler Marketing & Advertising is your New England Search Engine Optimization Specialists.

SEARCH ENGINE OPTIMIZATION

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Search Engine Optimization - Agawam

So, What is SEO?

Whether you are using your smartphone, tablet, or Desktop, “Search engine optimization” or SEO is what we refer to as, is the practice of increasing the quantity and quality of “website traffic”, It's how people find you on the web today. 


However, SEO is an investment into your future because it takes time and will not give you immediate success on the first day. There is a lot of planning, and ongoing management in order for it to succeed .

Why SEO is so important

SEO improves your company’s online presence, and goals of your companies website.   

The majority of online traffic comes from search engines like Google, Yahoo and Bing. It trumps paid advertising, social media, and other online platforms. 

Organic searches receive more clicks than paid advertisements because it covers more, and it seems more credible to searchers. The comparison is quite high, did you know that only 2.8% of people click on paid ads? All that money paid for ads can be redirected to your SEO. 

When SEO is set up properly, it can pay dividends over time. It can be used for all types of businesses, especially those who offer services and products people are searching for.

Having a high-quality website and quality SEO will take your company to high places.

Did you know?

70% of searchers don't click beyond the first page of search results

76% of people who search on their mobile devices for something nearby, visit a business within a day

91% of all website pages never get any organic traffic due to the lack of backlinks

93% of global traffic comes from google searches. images, and/or maps

How Does SEO Work?

SEO involves making certain changes to your website design and key content that will make your website more attractive to the major search engines.


One thing we do at WMA is Content Marketing which is one of the best ways to rank your pages higher on search engines. Basically, when we are creating your site, the more quality, relevant content pieces that you have about your services and products, the more likely search engines will pick that up. As well as the more engaging content your site has the longer your audience will spend on your site. It needs to be interesting.


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FAQ's

  • Which type of SEO is right for me?

    Depending on the target audience of your website, the type of SEO may differ. The two main types of SEO we offer are:


    On-Site SEO: Designing the content and structure of a website so that it will rank well on search phrases that are relevant to one's site


    Off-Site SEO: Improve popularity of one's site on other sites


    Along with On-Site and Off-Site SEO there are subcategories of each which include:


    Technical SEO: Technical parameters on your website that affect the visibility of the search engine.


    Content SEO: This includes keyword research, having long-tail keywords in titles and paragraphs, and publishing content that is long enough to get the search engine's attention.


    Local SEO: For small and local businesses trying to grow in their respective geographic area. Promoting your website on local directories, websites, and other places people in your area will see such as local newspapers. 


    Mobile SEO: Targeted directly to mobile devices that will be browsing the web. Mobile SEO is important because more than 60% of all searches on Google are done on a mobile device. 


    eCommerce SEO: Important for eCommerce businesses because of the number of pages they usually have and optimizing them all is still important. All product pages need to be optimized and so do all images and videos on these pages. 

  • Does SEO work on all major search engines?

    Yes, Search Engine Optimization (SEO) works on all major search engines such as Google, Bing, Yahoo, and more. 

  • Why choose SEO?

    Getting found is the fastest way to grow your business, and SEO is one of the most cost-effective ways to get there. 


    With SEO your website will move up the rankings and be visible to more potential customers which will produce more revenue for your business. Unlike paid advertisements, SEO organically gets your website closer to the top of the search engine results page without breaking your bank. 

  • Is SEO better than paid advertisements?

    SEO is much more sustainable than paid advertisements. The longer the SEO keywords are in the system the higher your website will be ranked. 


    For Example lets ask, "What would happen if I stopped maintaining SEO keywords?"


    SEO keywords can be unchanged for longer while they work the algorithm and continue to bring your website to the top of the search engine results page. With paid advertisements, once you stop paying, your spot on the top of the search engine results page is gone. 


    You won't lose organic search results overnight if you do not maintain SEO whereas with paid advertisements, the number of website clicks will drastically change as soon as you stop maintaining it.