By Kristin Wampler
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December 13, 2021
Keyword Research Keyword research is a fundamental part in the SEO process. When performing keyword research you are trying to identify popular words or phrases that users are putting into the search engine. You are also figuring out the different variations of how people are searching. Performing research on keywords helps give marketers and SEO's a better understanding on what keywords to use on their website. In this blog we will talk about five steps that you can do to start researching keywords on your own to better optimize your website for keywords. Step 1: Write a List of Topic Relevant to your Business First things first, come up with at least 5-10 topics that you think is important to your business. For example, if you are a blogger, your topics would mostly pertain to the topics of your blogs. Ask yourself, what type of topic do you think your target audience is searching for in order for your business to be found. After you find some search words you can look them up on a program that can show you the monthly search volume of each of them. This allows you to see how important these topics are to your audience. Step 2: Fill in those topic buckets with keywords. Now we have to figure out what keywords can fall into the topics you picked. For instance, you’re a blog, and one of your topics is about, SEO. Brainstorm some keyword phrases that are related to this topic, which may include: What is SEO marketing Types of SEO SEO tools Search engine marketing SEO tutorial SEO marketing strategy Once you have a final list, it’s time to figure out which keywords are most likely to rank well. It’s important to repeat this process because optimizing your website once isn’t going to get you the traffic that you want. If it makes it easier, you can ask your customers what terms they used to search for you online.