Social Media Marketing

Research your audience

Don’t make assumptions about what your customers might like. There are analytic tools that can help you figure that stuff out. It’s the internet, everything is out in the open.

For instance, if you were looking to attract a younger population, you can find them on Instagram. A majority of people using Instagram are below the age of 30.

Create engaging content

Your social media is obviously going to be centered around your content. At this point, you have a good idea of what you want to be published based on your goals. All you have to do is make content that will catch the eye of your audience.

You have to feel confident enough to post these on social media and allow reality to set in. You are not going to get a million likes in one post, but over time you can see the activity around it. Soon you'll see that you have likes on certain content and maybe fewer likes on others. That just means that you are going to have to focus on content that will reach your audience.

Picking the right creative action and creating captions can be hard to do because you don't know how people are going to react to it.

Some things that can help you get engagement are user-generated content and content themes.

I can't stress enough that it is important to use user-created content that has been branded from hashtags. People love authentic content that isn't always professional. Clicking on hashtags to see what other people have posted or created can give you some ideas for your own content.

Post on as many social media platforms as possible, don’t stick to only one. Some platforms like Facebook and Instagram, allow you to post on multiple platforms from one. You can link Facebook to your Instagram and when you post on your Instagram, it will generate an identical post for Facebook. This allows you to kill two birds with one stone, or should I say “two posts with one click”.

Accessibility

You need to be there for your followers. So, don’t publish content and then disappear, because then your audience will too. That doesn’t mean that you have to post content multiple times a day or every day.

You only need to post enough so your audience knows that your brand didn’t fall off the face of the planet, I would recommend posting somewhere between 3-5 times a week. You should post anytime you have new content, products, or promotions.

Sometimes it’s good to post about yourself and things you and your company have done. That could be volunteering, galas, you name it. Put yourself out there, but don’t annoy the people. For younger audiences, a spammed social media timeline is like a blocked artery. Quality trumps quantity.

Patience and Reciprocity

You aren’t going to get success overnight. This is something that you should know, owning your own brand and all. You have to commit. Also, don’t expect others to share your content when you are not sharing theirs.

You have to be public in your social media venture. Some portion of the time you spend on social media should be focused on sharing, talking, and publicizing others. It’s a simple case of, ‘I scratch your back, and you scratch mine’. Make genuine connections with other content creators and brands because those connections will last longer than being fake.

What’s working and what’s not?

Always look at the work that you have already put out because this is where you are going to see the results of your hard work. It's going to show you where you need to improve and what you have been doing right.

Keep up the good work, and you’ll reach your goals.